Pepsi Thailand and Suntory PepsiCo Thailand Join Forces to Support Small Restaurants Moving Forward as Part of the “PEPSI MEALS CAMPAIGN 2022”,
Pepsi Thailand and Suntory PepsiCo Thailand Join Forces to Support Small Restaurants Moving Forward as Part of the “PEPSI MEALS CAMPAIGN 2022”, Launched Under the Theme “HOME AWAY FROM HOME”
Bangkok – Pepsi® by Suntory PepsiCo Beverage (Thailand) Company Limited continues to initiate beneficial projects by giving back to communities and engaging customers with an enchanting taste and fizzy flavor of Pepsi and sugar-free Pepsi beverages, enabling you to have a memorable moment of happiness while enjoying all your meals. To help small restaurants deal with the impact of the COVID-19 pandemic, Suntory PepsiCo Beverage (Thailand) launched the “PEPSI MEALS CAMPAIGN 2022” under the concept that a great community restaurant is “HOME AWAY FROM HOME”, demonstrating Pepsi’s sincere love and caring for small businesses with a “Mini Heart” image used as the campaign logo to stimulate sales of participating restaurants so that they can keep their businesses running. Join us by making positive impacts in our local communities and creating awareness for your favorite small food restaurants by tagging them on social media. Heartthrob duo celebrities Tachakorn “Godji” Boonlupyanun and Worranit “Mook” Thawornwong also take part in the Pepsi-inspired dining campaign to deliver Pepsi’s refreshing taste and tantalizing flavors, as well as providing moral support and encouragement to all small restaurateurs across the country.
Ashish Joshi, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, said “the COVID-19 pandemic has taken a toll on a large number of local food and beverage businesses, especially small restaurants in Thailand. The impact of the pandemic resulted in several restaurants across segments suspending their operations and they find it difficult to revive sales volume to meet substantial growth seen before the pandemic. Suntory PepsiCo Beverage (Thailand), as a partner of the PEPSI MEALS CAMPAIGN 2022, is committed to achieving its goal of creating a positive impact for communities and society as well as bringing a new level of happiness in every dining moment with Pepsi beverage to all customers. Everyone can be part of the enchanting campaign by sharing with a hashtag #mypepsimealat campaign when making a check-in or posting their favorite restaurants on social media platforms as it is a means to generate an impactful trending topic for a restaurant that is struggling with problems”.
Omer Malik, Vice President Beverages, Southeast Asia, PepsiCo Services Asia Company Limited, said “this year’s PEPSI MEALS CAMPAIGN 2022 is in alignment with Pepsi’s commitment to creating inspiration and providing people in society across the globe with positive impacts. We came up with the campaign under the concept “HOME AWAY FROM HOME”, which is the first of its kind in Asia and it kicks off in Thailand, Vietnam, the Philippines, Malaysia, and Singapore to help local, small restaurants battered by the impact of the COVID-19 pandemic. The company stands ready to support local restaurant businesses through raising public awareness and promoting engagement among consumers and people in society in line with Pepsi’s interactive marketing campaign titled “This is a Pepsi Home” (#ThisIsaPepsiHome) with the HOME AWAY FROM HOME concept and a heartfelt image of a mini heart hand gesture used to sensually communicate about sincere love, warmth, and caring about restaurant operators”.
As for the two celebrities who joined the campaign to intensify happy meal moments with Pepsi, Tachakorn”Godji” Boonlupyanun and Worranit “Mook” Thawornwong said, as actresses in the entertainment industry, they feel a great honor to play a role in promoting small restaurants that participated in the Pepsi campaign on social media platforms. All entertainment fans and consumers are also being encouraged to support small restaurants by sharing their favorite restaurants with the following trending hashtags #MyPepsiMealAt, #PepsiFizzForSmallBiz, #SupportLocalWithPepsi, and #ThisIsaPepsiHome so that those restaurants will be able to generate better sales volume and continue running their businesses. Everyone can support the meaningful campaign launched by Pepsi and their favorite restaurants from now on.
You can support small restaurants by dining at participating restaurants nationwide with a Pepsi’s “HOME AWAY FROM HOME” label from now on. Latest updates and more information on the campaign, visit Facebook: PepsiThai LINE Official Account: @PepsiThai Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.
