OYSHO OPENS A NEW STORE AT CENTRAL PARK IN THE HEART OF BANGKOK
The new space, with 473 sqm of total area and 373 sqm of sales floor, strengthens the brand’s presence in Thailand with a warm, contemporary and highly functional store concept.
Bangkok (Thailand), 29 January 2026 — Oysho continues to advance its international growth strategy with the opening of a new store at Central Park, a key destination in Bangkok’s commercial hub, located next to Lumphini Park. This opening marks Oysho’s second store in Thailand and in Bangkok.
The new store features 473 sqm of total space, with 373 sqm dedicated to the sales area, and is arranged across one single floor, designed to deliver a clear and seamless customer journey.
A façade designed to enhance visibility and elevate the brand experience
The store’s façade includes a main entrance and a side screen, as well as a window display showcasing product. Oysho’s illuminated logo, integrated into the wall, reinforces the brand presence from the outside and complements the overall architectural language.
Architecture and materials: warmth, natural textures and lighting as a key element
Inside, the project combines porcelain flooring with a carefully selected palette of materials. The Welcome Area greets customers with a handcrafted earth-block wall, introducing the store concept and elevating the brand’s athleisure offering from the very first step.
Natural oak wood takes a leading role along the perimeter, adding texture and warmth to the space. Lighting is central to the proposal: a continuous plane of light runs through the store via custom-designed linear luminaires, creating a contemporary, welcoming atmosphere and guiding the flow throughout.
A single-floor layout organised into four consecutive zones
The store is structured as a clear sequence of areas that shape the shopping experience:
- Entrance / Newness (Welcome): the first point of contact, anchored by the store’s signature feature wall.
- Main Room: a space featuring redesigned wooden wardrobes, where materiality and product presentation define the journey.
- Essentials: an area designed with wooden hanging systems, both freestanding and integrated, for a clean, organised display.
- Accessories, till and fitting rooms: the final section combines accessories and customer service. The fitting rooms, spacious and warm, feature oak wood panelling to create a calm and comfortable environment.
With this opening, Oysho further strengthens its positioning in sportswear and lifestyle, continuing to invest in store spaces that combine functionality, brand identity and an elevated customer experience.
ABOUT OYSHO
Oysho is Inditex’s brand specialising in sportswear, athleisure and lifestyle collections designed to support movement and wellbeing in everyday life.
ABOUT AL-FUTTAIM GROUP
Al-Futtaim Group (Thailand) is the franchisee of Inditex Group in Thailand, carrying brands such as Zara, Massimo Dutti, Pull&Bear, Bershka, Oysho and Zara Home. A family-owned business based in the Middle East, Al-Futtaim works with some of the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance.
