‘Fi Asia 2025 & Vitafoods Asia 2025’ now opens! Thailand embarks on a journey to become the nutraceutical hub

Bangkok, September 17, 2025 – Two of Asia’s largest food industry events – Food ingredients Asia 2025 (Fi Asia 2025) and Vitafoods Asia 2025 – organized by Informa Markets, a leading international exhibition company, are now open at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. Bringing together over 1,500 brands in food ingredients and dietary supplements from 70 countries, the events showcase the latest innovations and products. They not only bridge the gap between research labs and the market but also position Thailand as a rising player in the global nutraceutical industry, supporting its goal to become a world-class hub for health and wellness.

Ms. Rungphech Chitanuwat, Regional Portfolio Director – ASEAN, Informa Markets, stated that Thailand’s nutraceutical industry is rich with both opportunities and challenges. Market potential continues to grow, as evidenced by the expanding market capitalization across Asia and globally—driven largely by the rising awareness and demand for health and preventive healthcare products. However, the Thai nutraceutical sector must quickly adapt to rapid changes, increasing international competition, and the entry of new players into the local market. Key challenges, especially for small and medium-sized enterprises, include high research and development costs, a limited pool of specialized professionals, and regulatory hurdles.

1,500 brands worldwide are here

Rungphech added that he two events serve as a key platform that effectively addresses the growing trends in functional foods, beverages, future foods, and nutraceuticals across Asia and around the world. This marks a pivotal moment, bringing together over 1,500 brands from 70 countries, covering the entire value chain—from ingredients and finished products to packaging and services in the food ingredients and nutraceutical industries. With a comprehensive focus on emerging trends, the events are expected to attract more than 36,000 visitors.  

Highlights in the Food Ingredients and Functional Food Zone:

• Main Stage: Over 120 conferences and technical presentations covering key topics such as personalized nutrition, ingredient trends, regulatory updates, and business opportunities in ASEAN.
• New Ingredients & New Products Zone: Showcasing the latest innovations and ingredient launches from leading brands.
• The Sensory Box: An engaging workshop where participants can explore the flavor, aroma, and texture of various food and beverage products.
• A to C (Academic to Commercial): A dedicated zone featuring cutting-edge research from leading universities and institutes, offering new opportunities for commercialization.
• Innovation Tour: A guided tour led by Nutrimarketing specialists, designed to help business owners discover tailored innovations and solutions that meet their needs.
• Business Matching: A smart matchmaking platform where buyers and sellers connect using AI-powered tools for more efficient networking.

Strengthening Three Key Pillars to Support Thailand’s Vision of Becoming a Global Health & Wellness Hub

To enhance business capabilities, unlock new opportunities, and overcome existing limitations, Informa Markets has brought together Asia’s two major industry events—Fi Asia 2025 and Vitafoods Asia 2025—into a single powerful platform. These events are strategically designed to drive development in three key areas:

• Expanding Access to Innovation: Creating new opportunities for Thai businesses to access cutting-edge technologies and ingredients—such as plant- and microorganism-based alternative proteins, specialized herbal extracts, and sustainable production technologies.
• Building Global Networks: Facilitating connections with over 30,000 international buyers, sellers, and industry experts, these events open the door to business partnerships, knowledge exchange, and new market expansion.
• Enhancing Global Credibility: Offering Thai businesses a platform to showcase their products to an international audience—boosting brand visibility and demonstrating compliance with global standards, which in turn strengthens their reputation and competitiveness.

Positioning Thailand as a regional hub for food ingredient innovation and enhancing its global recognition is a key objective for Informa Markets, said Rungphech. The company is committed to connecting Thai businesses with new opportunities and larger markets by integrating international quality and safety standards with cutting-edge research, innovation, brand development, global market access, resource optimization, and a strong focus on sustainability. Informa Markets also supports collaboration across government, private, and academic sectors to strengthen the industry’s overall ecosystem.

As part of its efforts to grow the health and wellness industry, Thailand aims to attract a broader range of visitors—including general tourists, health-conscious travelers, long-stay visitors, and international event attendees. To achieve this, the Thai government and private sector are working closely together to position the country as a comprehensive health and wellness hub. This vision encompasses not only healthcare and medical services, but also spas, hospitals, and the restaurant and hospitality industries.

Thailand possesses strong capabilities in attracting visitors, thanks to its internationally recognized service quality and well-developed infrastructure. These advantages are key factors that make Thailand a preferred destination for many Asian travelers over other ASEAN countries.

“Thailand has strong food security and a well-established health business sector. The country is a leading producer of high-quality functional ingredients, including antioxidants, plant-based proteins, immunity boosters, and anti-aging compounds, all of which directly address the needs of an aging population and increasingly health-conscious consumers. This capability also helps reduce Thailand’s dependence on imported specialty ingredients. At the same time, the general public benefits from improved access to better nutrition, contributing to a reduced long-term healthcare burden. Thai businesses hold a significant competitive advantage in the field of preventive healthcare products, such as immunity enhancers, functional foods, and nutricosmetics (skin foods). This success is driven by Thailand’s abundant local knowledge and the use of unique native raw materials, which are widely recognized on the international stage,” said Rungphech.

Don’t miss out! Fi Asia 2025 and Vitafoods Asia 2025 are key platforms for Thai businesses to unlock new opportunities, prepare for industry shifts, and drive the Thai food sector toward becoming a sustainable global leader.

“Unlock” business limitations and “Unleash” new opportunities by staying ahead of global trends, building networks, and expanding your business with leaders in Asia’s food and nutraceutical industries. Register for free now: https://lnk.bio/fiasia_vitafoodsasia.

Fi Asia 2025 and Vitafoods Asia 2025 will take place from September 17–19, 2025, at the Queen Sirikit National Convention Center (QSNCC) on the LG, G, and 1st floors. (Please note: the event closes at 17:00 on the final day.)

 

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